On Monday 26 August 2019, MOST and five other State or Party bodies jointly published the Guiding Opinions on Promoting Deep Integration of Technology with Culture (Guo Ke Fa Gao  No. 280). The objective is to achieve, by 2025, a deep integration of cultural industries with technology across all major fields and segments, and to establish 100 national-level S&T demonstration bases and over 200 enterprises with renowned brands and strong competitiveness. The priority areas and tasks outlined by the document include:
- Strengthening R&D of key technologies for cultural industries: including research on fundamental theories and methods for e.g. language and audio-visual cognitive expression, cross-media content recognition and analysis, emotional analysis, human-machine interaction, virtual reality, etc. As well as R&D on key technologies for all segments of cultural production and communication, e.g. knowledge-based processing of multimedia content, VR/AR virtual production, data-based adaptive production, etc. Key industries to be prioritised are: press and publication, radio, film and TV, creative design, protection and utilisation of cultural heritage, intangible cultural heritage, cultural tourism, etc.
- Optimising the culture-technology innovation system: including promoting an “industry-university-research” development model led by enterprises, market-oriented, and integrating all upstream and downstream industries.
- Accelerating the transfer and conversion of technology achievements: including exploring “fast track” channels to quickly convert and introduce on the market technologies and products generated in particular under National Key R&D Programmes. The technology market will also be optimised to stimulate the mobility of technology achievements, including through the organisation of regular technology transfer exhibitions and trade fairs.
- Enhance the establishment of a big data-based system for cultural industries: through top-down design, all existing cultural agencies, universities, firms, etc. will be classified and categorised, in order to facilitate the collection, processing, management and diffusion of relevant data and information with the whole society.
- Promoting technological integration and development with media: the technological upgrading and transformation of relevant media will be accelerated, also e.g. through the application of AI technologies in news collection, production, distribution, feedback, etc., contributing to deeper levels of customisation and accurate production. The production and diffusion of cross-media content will also be supported, especially through the utilisation of VR/AR technology.
One section of the document is also dedicated to openness and international cooperation, particularly encouraging local entities to participate actively in international competition in terms of technology, standards, products, IPR, and services. In particular, domestic enterprises are encouraged to launch project-based cooperation, to conclude mergers and acquisitions abroad, and to establish overseas branch in order to promote the image and the story of China.